Maslow’s Hammer

"If the only tool you have is a hammer, you tend to see every problem as a nail."

This marketing issue arises when companies rely solely on a few proven promotional tools, overlooking less conventional yet often more effective ways to attract customers.

Generating Demand

Today's market is oversaturated, and traditional advertising channels are rapidly losing their effectiveness. Companies must seek new approaches to customer acquisition, adapt, and scale effective strategies.

We offer strategic consulting that includes both traditional and unconventional marketing channels designed to attract your specific target audience.

The 50% Rule

"One of the biggest mistakes when launching a product is starting to attract an audience only after going to market."

Therefore, 50% of all efforts and resources should be directed toward generating interest in the product before its official launch. This helps build an early user base, test hypotheses, and avoid major mistakes in the future.

Search Marketing (SEM)

Advertising on search engines (Google, Yandex, Bing, YouTube) allows companies to attract an audience that is already interested in the product. However, campaign success depends on precise keyword selection, audience targeting, and ad creatives.

SEO Optimization

Optimizing a website for search engines remains a long-term customer acquisition strategy. However, in highly competitive niches, this process requires a professional approach, a well-thought-out content strategy, and external link building.

"YouTube ranks second globally in search queries after Google."

Thus, YouTube promotion is one of the most effective yet underutilized methods of customer acquisition.

Online Reputation

Customer reviews play a crucial role in purchase decisions. The higher a company's rating and the number of positive reviews, the more orders it receives.

We have developed tools that help our clients build and maintain a positive online reputation, increasing the conversion rate of marketing campaigns.

Influencer Marketing

Thousands of niche bloggers and influencers create content daily, influencing their followers’ decisions. Properly selecting partners and integrating ads into relevant content allows businesses to attract a highly engaged target audience.

Social Media Advertising

Facebook, Instagram, TikTok, Twitter, and VK are powerful advertising platforms, but their effectiveness depends on precise targeting. We use demographic analysis, behavioral research, and a data-driven approach to achieve maximum results.

Content Marketing

Regular content updates, blogging, and collaborations with informational portals not only improve SEO but also attract organic traffic.

Email Marketing

This channel remains one of the most effective for customer retention and re-engagement. Automated email sequences, personalization, and database segmentation significantly increase conversion rates.

Viral Marketing

This method attracts new users through word-of-mouth and recommendations. If each user brings in another, the company experiences natural audience growth.

Engineering Marketing

Companies create free, useful tools to attract user attention and drive promotion. A great example is Grammarly, which offers a free browser extension, thereby engaging users with its product.

Affiliate Programs

This method allows companies to pay commissions for customer referrals or product sales. Many major companies (Amazon, Netflix, eBay) use affiliate programs as a primary growth strategy.

Growth Hacking

Growth hacking involves experiments, creative approaches, and unconventional marketing techniques that quickly capture audience attention and drive explosive business growth.